By Patrick Bond
Jim O’Neill – the Goldman Sachs banker who in 2001 coined the idea of a Brazil-Russia-India-China ‘BRIC’ serving as “building bricks of the 21st century world economy” – has another bright idea. He recently announced a new fascination with the Mexico-Indonesia-Nigeria-Turkey countries, which “all have very favourable demographics for at least the next 20 years, and their economic prospects are interesting.” O’Neill is now completing a BBC series on the MINTs, and no doubt will profit handsomely from investments made in these countries’ financial assets, the way any scurrilous marketer does when, brandishing an insider-trading portfolio, he draws naïve consumers to a product with limited shelf life.
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